Are you struggling with old, outdated marketing materials, competing with newer more nimble businesses, and generally just not having any curb appeal for new customers?

I bet it’s got you feeling ashamed, embarrassed, or maybe even fearful that you won’t be able to pass the torch of the business to your children, as your parents did for you.

You need to stop trying to figure it out yourself, relying on the past, and using unqualified vendors.

None of those methods work because you’re not solving the root cause of the problem.

When you do this, you’ll get the new customers you’re after, true control of the family business, respect from your elders, and security in knowing you’ll pass the business on to the next generation.

Because people don’t buy what you do, they buy “why” you do it, and now you are actually saying the right things to the right people at the right time.

Plus you’re going to look badass.

When you do this you’ll feel proud, secure, and trusted.

And, become the leader of your family that you’ve always known you could be.

I'm a fourth generation business owner.

My parents have a real estate development business, my grandfather owned a printing company, and my great grandfather had an automobile company.

While our family businesses were all different I am no stranger to the unique dynamics of a family business.

And, like most business owners at one point or another, I used to struggle with getting new customers and sales.

I was updating my website, working my network, cold messaging, running ads, basically trying all the strategies and tactics I could to scale my business, but it wasn’t working.

I was burnt out, running out of money, and feeling like giving up. It had me feeling frustrated, confused, and stuck.

One day, while venting to a business owner friend about my struggles, I had an epiphany.

The very process we had been using to help our clients build their brands could be adapted for our own use.

Needless to say I felt proud, confident, and secure knowing that I can now get customers on demand.

I realized the truth about getting more customers is first deeply understanding who you serve and why you serve them and then project the right image, with the right messaging, to the right people, at the right time.

Now, it’s my mission to help small business owners realize, achieve, and project their greatness to exactly the right people.

Because every brand deserves to show up looking as good as their products and services.

If you’re like most multi-generational family business owners you probably think, I just need to update my website and then I’ll get the new customers I’m looking for.

But what happens when you update your website? It falls flat because you’re distracted from what really matters—a deep understanding and articulation of your brand FIRST.

Because the only way to get customers lining up for what you’re offering is to get your brand dialed in perfectly right FIRST, so that you are laser targeted and the only logical choice for your ideal customers.

In reality if you’re saying the wrong things to the wrong people and you look like $#!% no one is going to take you seriously.

The Big Brand Blueprint is a simple 4 step process to build an instantly credible brand in 30 days or less without over priced agencies, flakey freelancers, “unlimited” design services, or race-to-the-bottom contests.

This works by understanding and aligning your brand to your ideal customers in a way that gets them to raise their hand and say, “yes, please.”

As a result, instead of just making a new website or getting a logo and thinking you have your brand all figured out and then having to redo it all the time because it’s not working, you'll get a magnetic, professional, envy worthy brand that gets you more leads, customers, and revenue.

With The Big Brand Blueprint, you can have less headaches about where your next customer is going to come from, transform your business into the big brand you already know it is, and feel proud about how you go to market.

And in this step-by-step program, I'm going to give you the instructions, methods, and secrets on how it’s done.

You see, a brand is like an iceberg. Most people only think of the tip of the iceberg, or what they can see above the water (your logo, website, etc.).

Once they get these items completed they never think of them again.

But what they don’t realize is that underneath the surface is 80% of the iceberg (deeply understanding your customers needs, wants, desires, your competitive position, why you do what you do, etc.).

Without the underwater portion of the iceberg you’re just floating around aimlessly at the mercy of the sea.

We did a controlled study of clients that we have helped with their brands.

The results clearly show that if you go through our process you’ll go from forgettable, inconsistent, misaligned, and confusing to unforgettable, consistent, aligned to your customer, and making way more money.

You do not want to build your house (brand) out of straw. It needs to be built out of bricks.

Most people think of brands as just a logo or a website, but that is a straw house.

You need to start with a foundation made of solid bricks (your brand core), then you need to have solid architecture (your brand strategy), and then it needs to look beautiful (your brand identity).

This is the only way to keep the wolf from blowing down your house.